The world’s most expensive Champagne goes on sale this Thursday!
The limited edition 12-bottle box sets of Perrier-Jouet champagne will be priced at 50,000 euros, according to French drink firm Pernod-Ricard. That’s $6,485 per bottle!
Sales will be limited to a “community of super-rich” consumers in the United States, Britain, Japan, China, Russia, Switzerland and France.
“We are going to sell these box-sets to 100 people around the world who will have a chance to customise their own champagne, the ultimate luxury,” said Perrier Olivier Cavil, head of communications at Perrier-Jouet.
According to Cavil, each buyer will have a one-on-one meeting with cellar master Herve Deschamps to personalize his or her bottles with their own unique ‘liqueur’.
More info: afp.google.com
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